It is unlikely that a large bank will be able to compete with providers of digital wallets like Apple and Google Pay

U.S. banking giants collaborating on an alternative to Google Pay and Apple Pay will not successfully impede other significant competitors from gaining access to consumer banking.

In a market full of digital wallets - some of which consortium banks have not been able to get off the ground even after a year of operation - it is unlikely that the group of banks will be able to impede the success of Apple/Google and become the top customer payment service provider.

Paypal, Apple Pay, and other digital wallets that have a strong hold on the market and the benefit of being pre-installed on many devices will remain impervious.

Banks face a difficult task in trying to integrate their cards with services such as PayPal, which are already well-established payment providers. Furthermore, they must also persuade merchants to accept their digital wallet, with loyalty and convenience usually associated with more established systems.

According to Forbes, customers' enthusiasm for the idea of another large bank-led wallet was driven by a desire for convenience, competition in the market, and the potential for banks' wallets to be quickly replaced by other platforms.

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